Trust as the whole product: Rocket Money
Rocket Money asks users to link their bank account so it can find and cancel subscriptions they forgot about — a pitch that only works if people trust it completely. Here’s how to read a fintech report where reliability, not features, is the entire competitive battle.
Module 01 — General Information
Rocket Money - Bills & Budgets
Rocket Money
Store Metrics
Module 02 — App Description Analysis
Rocket Money is an all-in-one personal finance and budgeting mobile application designed for individuals looking to take control of their financial lives, save money, and manage expenses. The app serves over 5 million members by offering a centralized platform to track spending, monitor budgets, and manage subscriptions. Its primary value proposition lies in its ability to automatically aggregate financial accounts, identify forgotten subscriptions, and negotiate lower bills on behalf of the user. Key differentiators include its hands-on concierge bill negotiation service and automated savings tools. The business model features a freemium structure, offering free core budgeting and expense tracking tools alongside premium services like automated subscription cancellation and bill negotiation. Typical use cases include creating monthly budgets, tracking net worth, monitoring credit scores, and automating savings goals.
Exhibit — Original Store Description
Join over 5 million members in using Rocket Money, the all-in-one personal finance app. Save more, spend less, see everything, and take back control of your financial life. "One of the best personal finance apps we've tested." - PC Mag KEY FEATURES - Find and cancel forgotten subscriptions - Create a monthly budget and track spending by category - Lower your bills and let Rocket Money negotiate on your behalf - Track your monthly expenses and avoid overdrafts - Free budgeting app features to get started immediately - Put your savings on autopilot - Track and grow your net worth - Monitor your credit score - Bank-level security and privacy YOUR ALL-IN-ONE FINANCE APP Rocket Money makes it easier than ever to manage subscriptions, manage your budget, lower your bills, cancel subscriptions, and stay on top of your spending. The app tracks all your accounts so you don't have to – just link them once and let the app handle the rest. MANAGE YOUR SUBSCRIPTIONS ALL IN ONE PLACE Put money back in your pocket by canceling your forgotten subscriptions. Rocket Money instantly finds and tracks your subscriptions, and helps you cancel them within the app with just a few taps. BUDGETING APP THAT WORKS FOR YOUR LIFE Whether you need a personal budget, family budget, home budget, or monthly budget – Rocket Money is the budgeting app that adapts to you. Set up your budget in minutes, track spending automatically, and stay on top of every dollar. Our smart budget tracker categorizes your expenses so you always know where your money is going. CREATE A MONTHLY BUDGET IN MINUTES Stop wondering where your money went. Create a budget that automatically monitors your spending by category and keeps you on track towards your financial goals. Our budget planner makes budgeting simple – set custom spending limits, get alerts when you're close to going over budget, and adjust your budget anytime. FREE BUDGETING FEATURES TO GET STARTED Start budgeting for free with Rocket Money. Track expenses, create a spending tracker, and see your full financial picture at no cost. Our app has free budget features which give you the tools to take control of your money today. TRACK SPENDING & MANAGE MONEY EFFORTLESSLY Our expense tracker and spending tracker give you total visibility into where your money goes each month. Track transactions across all accounts, monitor your budget categories, and make smarter money decisions with real-time insights. GET BETTER RATES ON YOUR EXISTING BILLS Our concierge will identify bills that can be lowered and negotiate on your behalf for the best rates possible. PUT YOUR SAVINGS ON AUTOPILOT Rocket Money makes saving money effortless. Choose your savings goal, pick a preferred frequency and amount for us to set aside, and watch your savings grow without even thinking about it! UNDERSTAND AND GROW YOUR NET WORTH Get a full picture of your assets, debt, and investments in one place. By tracking everything you own and owe in one place, your net worth helps you measure and monitor your financial health over time. [https://www.RocketMoney.com/privacy](https://www.rocketmoney.com/privacy) [https://www.RocketMoney.com/terms](https://www.rocketmoney.com/terms) 8455 Colesville Rd Suite 1645 Silver Spring, MD 20910
Official sitehttps://apps.apple.com/us/developer/id1130616674
Module 03 — Keyword & ASO Analysis
Estimated — no live ASO provider connectedThe app has exceptionally strong organic visibility driven by high-volume brand searches and dominant positioning in the subscription-management niche.
| Keyword | Volume | Competition | Relevance | Opportunity |
|---|---|---|---|---|
| rocket money | Very High | High | 100 | High |
| cancel subscriptions | High | Medium | 95 | High |
| budgeting app | Very High | High | 95 | Medium |
| lower bills | Medium | Medium | 90 | High |
| expense tracker | High | High | 90 | Medium |
| net worth tracker | Medium | Medium | 85 | Medium |
| subscription manager | High | Medium | 95 | High |
| personal finance tracker | High | High | 90 | Medium |
| bill negotiator | Medium | Low | 85 | High |
| money manager | Very High | High | 85 | Medium |
| save money autopilot | Low | Low | 80 | Medium |
| stop unwanted charges | Medium | Low | 85 | High |
| find hidden fees | Medium | Low | 80 | High |
| easy budget planner | High | High | 90 | Medium |
| track monthly spending | High | High | 95 | Medium |
- Capitalize on high-opportunity search terms like 'bill negotiator' and 'subscription manager' in the app subtitle and keyword field.
- Incorporate review-mined phrases like 'stop unwanted charges' to capture high-intent users looking for immediate financial relief.
- A/B test store listing screenshots to emphasize the bill negotiation and subscription cancellation features, which have lower competition than generic 'budgeting' terms.
Module 04 — Market Insights & Demand Forecast
Estimated — no live market data provider connectedThe personal finance and subscription management market is in a highly mature growth stage, driven by the expansion of the subscription economy and rising consumer demand for financial consolidation. With over 5 million members on Rocket Money alone, the market is shifting toward automated, AI-driven financial concierge services. The outlook remains exceptionally strong as macroeconomic pressures push consumers to actively optimize their discretionary spending and track net worth.
Rocket Money sits at the lucrative intersection of subscription management and comprehensive personal finance, making it highly attractive despite intense competition.
| Keyword | Trend |
|---|---|
| cancel subscriptions app | ▲ +48% |
| budget planner | ▲ +15% |
| bill negotiation service | ▲ +32% |
| net worth tracker | ▲ +22% |
| expense tracker free | Stable |
| Driver | Impact |
|---|---|
| Proliferation of recurring subscription models across entertainment, software, and retail | High |
| Macroeconomic inflation forcing households to optimize discretionary spending | High |
| Widespread consumer adoption of open banking and secure third-party financial linking | Medium |
- High user churn once forgotten subscriptions are successfully identified and canceled
- Maintaining secure, uninterrupted API connections with thousands of diverse financial institutions
- Overcoming consumer hesitation regarding sharing sensitive banking credentials and automated bill negotiation permissions
Strong growth driven by continued subscription fatigue and aggressive marketing around automated bill negotiation.
Sustained expansion as the platform integrates deeper wealth management, investment tracking, and credit monitoring features.
Mature, steady growth focused on international expansion and personalized financial advisory services powered by advanced AI.
- Open banking infrastructure remains secure and accessible without restrictive new bank fees.
- Subscription-based business models remain the dominant distribution method for consumer services.
- Consumer trust in automated financial negotiation and automated saving tools continues to build.
| Year | Forecast |
|---|---|
| 2026 | High Growth driven by automated expense auditing |
| 2027 | Robust Expansion through deeper net worth and investment tracking integrations |
| 2028 | Steady Penetration as AI-driven automated financial planning becomes mainstream |
| 2029 | Moderate Growth focused on international markets and localized banking APIs |
| 2030 | Mature Stability with high retention driven by comprehensive wealth-management features |
| Country | Demand |
|---|---|
| United States | Very High |
| United Kingdom | High Growth |
| Canada | High Growth |
| Australia | Stable |
| Germany | Medium Growth |
| Japan | Emerging |
| Risk | Probability | Impact |
|---|---|---|
| Data breaches or security compromises of linked bank accounts leading to loss of consumer trust | Low | High |
| Changes in bank API policies restricting third-party financial aggregators | Medium | High |
| Subscription providers blocking or refusing to cooperate with automated bill negotiation concierges | Medium | Medium |
| High customer acquisition costs outstripping the lifetime value of users who churn after canceling their subscriptions | High | Medium |
| Opportunity | Impact | Complexity |
|---|---|---|
| Incorporate generative AI financial advisors to provide personalized, conversational budgeting tips | High | Medium |
| Expand international bank integrations to capture market share in Europe and APAC | High | High |
| Introduce a B2B2C channel by partnering with employers to offer the app as a financial wellness benefit | Medium | Medium |
| Develop a premium tier focusing on tax preparation, optimization, and automated filing | High | High |
Rocket Money is a market leader in the personal finance space, leveraging its unique subscription-cancellation hook to acquire users and cross-sell broader budgeting, saving, and net worth tracking tools. Its strong rating of 4.48 from over 375,000 reviews reflects excellent product-market fit and high user satisfaction.
- Escalating volume of consumer subscription services
- Economic pressures driving household budget optimization
- Maturation of secure open banking APIs
- Technical reliance on third-party financial data aggregators
- Potential pushback from subscription merchants against automated cancellations
- Intensifying competition from dedicated budgeting apps and major banks offering native spending insights
The market is poised for strong, sustained growth over the next 3 to 5 years. Success will depend on transitioning from a transactional utility (canceling bills) into an indispensable, lifelong wealth-tracking and financial advisory platform.
Module 05 — Search Analysis
Real search results · AI-classifiedRocket Money demonstrates strong search engine visibility, with its official domain and major app store listings occupying the top organic positions. The brand is highly associated with subscription management, budgeting, and bill reduction. While official and app store sentiments remain highly positive and focused on utility, community discussions on platforms like Reddit reveal some user friction regarding the app's subscription fee structure. Overall, the brand maintains a dominant search presence with clear product positioning, though pricing transparency remains a point of community discussion.
Rocket Money exhibits strong web visibility, dominating the top search results with its official website and major app store listings.
The brand maintains a generally positive reputation for its user interface and subscription tracking, though some community friction exists regarding its subscription fees.
The official site and app store links occupy almost all top positions, demonstrating excellent branded search control.
- Address community concerns regarding subscription fees through clearer pricing communication.
- Leverage the highly praised user interface and subscription tracking features in marketing materials.
- Monitor community discussions on Reddit to proactively manage sentiment around pricing.
Raw search results (7)
Rocket Money is a subscription manager that helps find and cancel unwanted subscriptions, and helps you create a custom budget to track monthly spending
Rocket Money makes it easier than ever to manage subscriptions, manage your budget, lower your bills, cancel subscriptions, and stay on top of ...
Join over 5 million members in using Rocket Money, the all-in-one personal finance app. Save more, spend less, see everything, and take back control of Rocket ...
I signed up for Rocket Money and it did a great job of finding my recurring charges and the interface is great. However, the subscription fee is just magically ...
Rocket Money identifies your subscriptions to help you stop paying for things you no longer need. pay bills on time and avoid late fees and overdrafts.
Rocket Money makes it easy to set up a budget that automatically monitors your spending by category and keeps you on track towards your goals.
Rocket Money is packed with money-saving and money-management tools. Manage and cancel subscriptions, lower bills, track expenses, create budgets.
Module 06 — Trends Analysis
Real trends data · AI-interpreted- Flatlined at zero interest for the vast majority of the 12-month period.
- Experienced a sudden, isolated spike to maximum interest (100) in late July 2026.
The data shows no regular seasonal pattern, only a singular, late-summer spike.
Momentum is extremely high but highly volatile due to a sudden shift from zero to peak volume in the final week.
- Reached peak search index of 100 at the very end of the tracking period.
- Sudden surge in brand awareness or campaign effectiveness in late July.
- Zero search volume recorded for 51 out of 52 weeks of the year.
- Lack of sustained organic interest throughout the preceding months.
Expect a sharp decline back toward baseline levels as the initial marketing or viral spike subsides.
Stabilization at a low-to-moderate baseline, dependent on continued promotional spend.
Potential for cyclical interest spikes around New Year budgeting season if sustained product adoption occurs.
Forecast confidence: Low
The search trend for 'Rocket Money - Bills & Budgets' indicates a classic sudden-onset spike, likely triggered by a major marketing campaign, app store feature, or viral social media event in late July 2026. Prior to this event, organic search volume was virtually non-existent on this specific query string. This suggests that while the immediate campaign was highly successful at driving search volume, the brand has yet to establish a steady, long-term organic search footprint. Businesses should monitor whether this spike translates into sustained user retention or quickly fades back to baseline.
- Capitalize on the sudden influx of attention by optimizing app store conversion rates and onboarding flows.
- Increase retargeting ad spend to capture users who searched during the late July spike.
- Establish a baseline SEO strategy to build steady, organic search volume rather than relying solely on viral spikes.
Module 07 — App Reviews
Real reviews · AI-analyzedWhile a segment of users experiences great success with budgeting and saving money, the overall sentiment is heavily weighed down by frustration. Many reviewers feel misled by advertisements regarding subscription cancellation capabilities, and others report severe technical issues with bank syncing, login loops, and unexpected charges.
Users appreciate the comprehensive visual tools that help them track everyday expenses, income, and overall net worth.
Several reviewers highlight how the app helped them identify hidden costs and immediately cut down monthly expenses.
A dominant complaint is that the app fails to find, list, or successfully cancel active subscriptions despite advertising this as a core feature.
Users frequently encounter broken connections with banks, unsupported credit cards, and duplicated transactions.
Many customers report being charged unexpected fees, struggling to cancel their premium memberships, or experiencing issues with the bill negotiation service.
“I honestly love this app it helps me keep track of everyday bills and also helps me work towards my goals now too. I highly recommend this app to anyone.”
“Wonderfully helpful App ! Great variety of tools, great visual of my expenditure and income! I can’t enough good things about it, I’m very grateful for this company!”
“I’ve seen the ads on TV. Heard it but never tried it until now. SUPER easy and immediately saved me $115/month. Thanks!!”
“It constantly uses contact with my bank so half of my accounts don’t show up. It won’t link with some of my credit card data. And it has missed a bunch of my subscriptions so I have to track them all down and cancel them myself.”
“This app is a scam. I downloaded this to manage and delete my subscriptions and it didn’t work. It only showed me about a 1/4 of my actual subscriptions and I couldn’t successfully delete any of them; I just kept getting error messages.”
“Don’t use their negotiation feature, my bill went UP $10 after rocket money messed around with my account. They and then demanded $160 for their services.”
The reviews reveal a significant market gap for a financial management app that delivers on the promise of seamless, automated subscription cancellation without hidden hurdles. A competitor could win over frustrated Rocket Money users by offering highly reliable, transparent, and immediate manual or automated cancellation assistance. Additionally, there is a clear demand for an app with more robust, stable bank integrations that support smaller bank chains and credit cards without dropping connections. Finally, providing clear, upfront pricing and an effortless, one-click subscription cancellation process for the app itself would address a major pain point of the current market leader.
- Improve the subscription detection algorithm to capture a wider range of recurring charges and prevent inactive ones from showing as active.
- Streamline and clarify the in-app process for canceling both external subscriptions and the Rocket Money premium membership itself.
- Resolve bank integration stability issues, particularly for less common bank chains and credit card providers.
- Add a simple 'reset account' or 'start over' option to allow users to clear incorrect data and rebuild their budgets.
- Provide an easy self-service method for users to update their phone numbers and recover accounts without getting locked out.
Raw reviews (50)
I honestly love this app it helps me keep track of everyday bills and also helps me work towards my goals now too. I highly recommend this app to anyone.
Not as straight forward as they make it seem but is fairly easy to use
I have been giving Rocket Money a try and so far I’m not that impressed. It constantly uses contact with my bank so half of my accounts don’t show up. It won’t link with some of my credit card data. And it has missed a bunch of my subscriptions so I have to track them all down and cancel them myself. And this was the main reason. I tried it! I wanted to see where I may have had subscriptions or memberships I had forgotten about. It’s not worth the money I’m paying for it at this point.
Disappointed
In theory this app is absolutely amazing and they genuinely want to help people, but I can’t be helped because I have a slightly less common bank chain and some of my credit cards are not supported by the app so I can’t link them to my spending. It’s so incredibly frustrating.
They subscription that are charging me and I need to cancel but don’t know how are not found on Rocket Money.
10 out of 10! This app keeps me focused the first as as advertised that actually does what they say worth every penny!
Very helpful when budgeting
This bill is not high it is $5/mo
I’ve tried different methods of budget tracking from Excel sheets to building my own app on Claude, and I still come back to Rocket Money. Best value for your financial security!
Wonderfully helpful App ! Great variety of tools, great visual of my expenditure and income! I can’t enough good things about it, I’m very grateful for this company!
So basically it lists all subscriptions you’ve had over the past year including all the inactive ones as active to make your budget look out of control so you’ll think you need them. I had no active subscriptions that I didn’t know about but this app made my husband think I did and then I had to go and show him that they were all ones we had cancelled on the past. The budgeting function is so inaccurate as well. By the time you do everything you need to do to make it accurate, it would have been way easier just to make a spreadsheet. But yeah, all those added where Rocket Money people make people download the app and says they’ll buy them a free lunch if they know how many subscriptions they have—that’s just a scam because it lists all past subscriptions as active subscriptions. So those adds are false advertising. I guess if you have a super low iq you could be tricked into paying for another subscription with this app, and think it’s actually helping you.
This app is great because it help you realize how much you really spend
I pay Rocket Money to help me cancel subscriptions, and yet they still hit my account every paycheck. I’ll save money canceling Rocket
Struggling with the budget setup. Basic setup with accounts and banks - worked great.
I cannot add my bills, I can not get my credit report, so far this app is a big NO!!!
I have many more subscriptions Rocket Money didn’t even list…
Hello, I submitted a refund request a few days ago, but I wanted to follow up again to get an update on the status of my request. I’ve never used the app, and I don’t even remember purchasing the premium version. $48 is an outrageous price for an app—you charged me that amount out of the blue, and whether you mean to or not, you’ve put me in a difficult situation. It’s Monday today, and there’s been no any change in my refund request. Please process my refund today—I’m broke and have no money left; you’ve already taken my last bit of money. Just imagine how I feel—an expense tracking app taking my last bit of money. I didn’t ask for anything that doesn’t exist; whatever was taken from me—and for whatever reason—I want it returned with the same dedication and speed.
If I knew it would take up to 10 days to cancel a subscription I would just do it manually myself.
ZERO HELP
Fantastic App! My only issue is with the goal settings. As convenient and helpful it may seem, I myself am not personally comfortable with letting RocketMoney move my money. Seems pretty overreaching to me in my opinion.
Won’t let me cancel subscriptions. Fed up
It doesn’t work is the worst app ever
This app is the actual subscription youll forget about. Didn’t help with anything
Previously you could see all open lines of credit in a simplified view. I’ve been searching for hours and still can’t find it. Over all it seems the app is pushing more widgets and less simplifies views of finances that used to help keep me organized.
They make it impossible to cancel something and put no effort in to helping in that.
Personally, I find it hard to navigate. My income is wrong, and my net worth is not negative. I would love to reset and start over but I don’t see this option.
When I try to connect to a checking account it loops and says you have to connect to a checking account. I’ve connected mine like a thousand times for it to tell me it’s not a checking account. Can’t even use PayPal either because that’s ‘Peer to Peer’. Deleted my account and the app.
Don’t use their negotiation feature, my bill went UP $10 after rocket money messed around with my account. They and then demanded $160 for their services.
I downloaded the app to check although it stated it WOULDN'T charge me it did.. It won't let me take off the subscription!! 😡
Already saving me money I do my own audits on my bank account still missed some things. This helps me stay organized even more it’s worth the $7.
I’ve seen the ads on TV. Heard it but never tried it until now. SUPER easy and immediately saved me $115/month. Thanks!!
App has become a reoccurring subscription :(
Horrible, it won’t cancel any of my subscriptions like it says it will
The advertisement made it look like it was so easy to cancel your subscriptions. Yeah, you can probably look at. Yeah you could tell me how to. Get rid of them, but not really reality. You don’t really do it. Nowhere near the way it’s advertised. I’m pretty disappointed in that one factor I believe false advertising is in effect, but you can kind of say that it’s a true advertisement just saying
This app is a scam. I downloaded this to manage and delete my subscriptions and it didn’t work. It only showed me about a 1/4 of my actual subscriptions and I couldn’t successfully delete any of them; I just kept getting error messages. Don’t believe the hype.
In this day and age it is refreshing to feel in control of your finances This is a game changer
The best organizer app
I get it g but nah
The app looks way too crowded
If you are getting this to manage subscriptions, look somewhere else. It’s horrible. It doesn’t show all subscriptions and it can cancel like 1-2 subscriptions only even with the premium subscription.
Saving money has never been more fun!
app is not letting me cancel!
I see your Instagram posts and it seems so easy. And I still can’t figure out how to cancel subscriptions, etc.. I would love to have a customer service person contact me.
Scam I keep getting $48 negotiations charges every month. And no way to stop it! Avoid this headache
Sold as an app that helps you save money while also taking 12-20$ a month with no free option. also makes you fill out a lot of bank info before you pay or decide to not continue.
They intentionally make it difficult to cancel your premium membership
I can’t find a place to check the level of my membership and to cancel some of my subscriptions!
Not bad at all and not super expensive. Only issue is transactions get duplicated so now you don’t truly know how much you spent or made.
Every time I go to log into my account it keeps reverting to my old phone that I don’t have and when I try to recover it it sends msgs to my old number . Fix your app or stop charging me money for a subscription I can’t even use.
Module 08 — Build Recommendations
Estimated — strategic synthesis, not a guaranteeBuilding a personal finance app is a highly lucrative but challenging opportunity, best approached by targeting Rocket Money's critical execution gaps in bank synchronization and subscription cancellation transparency.
The market is dominated by major established players like Copilot, Monarch, and YNAB, featuring very high competitive pressure with 12 new entrants last year alone and significant technical hurdles in maintaining secure API connections.
Ensuring uninterrupted, multi-institution API connections, especially with smaller regional banks and credit cards, to prevent the sync dropouts that plague Rocket Money.
Providing a reliable, clear, and hurdle-free subscription cancellation process that actually delivers on its promise without hidden fees or complex retention loops.
Targeting high-opportunity, lower-competition search terms like 'bill negotiator' and 'subscription manager' over generic 'budgeting' terms to lower user acquisition costs.
Eliminating user friction and negative sentiment by avoiding unexpected subscription fees and offering a simple, one-click cancellation for your own app's premium tier.
Review analysis highlights Rocket Money's failure to detect and cancel many user subscriptions, alongside a difficult and confusing premium membership cancellation process.
Users complain of frequent bank disconnection and sync errors, especially with smaller bank chains and credit cards.
App store reviews explicitly cite the inability to easily reset account data or change old phone numbers as a major frustration.
The market analysis suggests partnering with employers to offer the app as a financial wellness benefit to bypass high consumer acquisition costs.
Tech-savvy young professionals who hold accounts across multiple niche financial institutions and are frustrated by unreliable syncing and dark-pattern cancellation loops in existing budgeting apps.
A transparent flat-rate monthly subscription with a 14-day free trial, completely avoiding pay-what-you-want sliding scales or hidden fees for cancellation services.
4-6 months for a focused MVP with stable core bank syncing and a manual cancellation workflow
- Build a robust private beta targeting users of smaller regional banks and credit unions to stress-test API connection stability.
- Launch highly targeted ASO campaigns using high-intent keywords like 'stop unwanted charges' and 'subscription manager' to capture immediate demand.
- Produce content-driven marketing campaigns highlighting transparency, contrasting your 'one-click app cancellation' against competitors' complex cancellation loops.
- Establish initial B2B partnerships with mid-sized companies to offer the app as a zero-cost employee benefit during the launch phase.
- Launch on Product Hunt and relevant personal finance subreddits, offering exclusive lifetime discounts to early adopters who migrate from Rocket Money.
| Risk | Mitigation |
|---|---|
| High user churn once users successfully identify and cancel their forgotten subscriptions. | Pivot user engagement toward long-term net worth tracking, custom budget alerts, and active wealth management features. |
| Unstable third-party financial APIs dropping connections with smaller institutions. | Implement multi-aggregator redundancy (e.g., combining Plaid with MX) to ensure backup pathways for problematic banks. |
| High customer acquisition costs due to intense competition from 5+ major established players. | Focus marketing spend strictly on low-competition long-tail search terms and organic content demonstrating app transparency. |
Building a competitor to Rocket Money is a high-risk, high-reward endeavor in a mature market. While the space is crowded, users are actively seeking alternatives due to Rocket Money's sync failures, hidden fees, and complex cancellation processes. By focusing your MVP on flawless multi-bank syncing, absolute pricing transparency, and a frictionless user data reset, you can capture a highly motivated segment of dissatisfied users. Avoid building complex features like concierge negotiation initially; instead, win on trust, reliability, and ease of use.
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